Authors:

Ida Bagus Wiwekananda, I Gst. A. Kt. Gd. Suasana

Abstract:

“Shopee utilizes digital services through applications to respond to changes in people’s behavior. Shopee must carry out the right service & strategy so that consumers feel comfortable and trust so that they have the intention to buy back at Shopee. The purpose of this study was to explain the effect of service quality on repurchase intentions, the effect of service quality on trust, the effect of trust on repurchase intentions and the role of trust as a mediator of the effect of service quality on repurchase intentions. This research was conducted in Denpasar City. Samples were taken as many as 142 respondents through purposive sampling method and distributed using a google form questionnaire with adjusted criteria. Measured by 17 indicators and using a Likert scale. The data analysis technique used is path analysis and sobel test. The results of this study indicate that all hypotheses are accepted. Service quality has a positive and significant effect on repurchase intentions, service quality has a positive and significant effect on trust, trust has a positive and significant effect on repurchase intentions and trust plays a significant role in mediating the effect of service quality on repurchase intentions.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/eeb/full-86019

Published

2023-08-31

How To Cite

WIWEKANANDA, Ida Bagus; SUASANA, I Gst. A. Kt. Gd.. KEPERCAYAAN SEBAGAI PEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP NIAT MEMBELI KEMBALI PADA PENGGUNA SHOPEE DI KOTA DENPASAR.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 1616-1625, aug. 2023. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/86019. Date accessed: 02 Jun. 2025. doi:https://doi.org/10.24843/EEB.2023.v12.i08.p14.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.12.NO.08.TAHUN.2023

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License