Authors:

Adelia Azka Sofia, Arif Hartono

Abstract:

“The study aims to examine students repurchase intentions on smartphone brands. The population used in this study was Indonesian students who used smartphones and once bought back their smartphones. The study used primary data and used purposive sampling techniques in sampling. The number of samples collected was as many as 156 student respondents. The analysis test was conducted using the SEM method and data process using Smart PLS software. The results of the data analysis successfully showed all five significant hypotheses. (1) Brand Engagement in Self-Concept positively affects Brand Loyalty, (2) Value Consciousness positively affects Brand Loyalty, (3) Brand Loyalty positively affects Repurchase Intentions, (4) Self-Congruity positively affects Brand Preferences, (5) Brand Preferences positively affect Repurchase Intentions. The results of this research are expected to help marketers in developing any aspect that can foster the intention of buying smartphone brands in Indonesia among students.”

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PDF:

https://jurnal.harianregional.com/eeb/full-85899

Published

2022-08-20

How To Cite

SOFIA, Adelia Azka; HARTONO, Arif. ANALISIS PENGARUH LOYALITAS MEREK DAN PREFERENSI MEREK TERHADAP NIAT PEMBELIAN ULANG SMARTPHONE PADA GENERASI Z.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 1014-1024, aug. 2022. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/85899. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EEB.2022.v11.i08.p13.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.11.NO.08.TAHUN.2022

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License