Authors:

I Gede Nandya Oktora Panasea, Ni Nyoman Rsi Respati, Komang Riska Febyanti Mastama, Ni Luh Dila Diah Paramita, Nova Widya Ningsih, Agus Erik Wistika Putra

Abstract:

“The online buying and selling system causes a transition from the initial payment being made in cash, now turning into a non-cash payment using an e-wallet. One way to increase the number of e-wallet users is to carry out sales promotions. Sales promotion stimulants create a hedonic value that leads to impulsive shopping behavior in consumers. Therefore, the purpose of this study was to determine the effect of website quality moderated by sales promotion and use of e-wallet on hedonic value and online impulse buying from marketplace users. This study examines four variables, namely website quality, sales promotion, use of e-wallet, hedonic value and online impulse buying. This study took samples using a purposive sampling method with the target respondents being people who shopped at the marketplace more than 2 times. As for the number of respondents who were determined as many as 320 respondents.”

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PDF:

https://jurnal.harianregional.com/eeb/full-85892

Published

2022-06-19

How To Cite

OKTORA PANASEA, I Gede Nandya et al. PERAN PROMOSI DAN E-WALLET MEMODERASI PENGARUH KUALITAS WEBSITE PADA NILAI HEDONIK DAN PEMBELIAN IMPULSIF MARKETPLACE.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 629-642, june 2022. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/85892. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/EEB.2022.v11.i05.p11.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.11.NO.05.TAHUN.2022

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License