Authors:

Ratih Kusuma Dewi, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja

Abstract:

“The development of BPR especially in Bali province really promising. Industry of BPR takes a very important role in economic sector, especially in supporting micro and medium business development. The tighter competition among those BPR, themselves the service should be done more optimally, so that the company is able to win the competition. The purpose of this study was to determine the effect of service’s quality toward customer satisfaction and loyalty at PT BPR Hoki at Tabanan regency. The number of respondent on this research is defined 150 respondents. Respondents were selected by purposive sampling method. The data processed and analyze by Structural Equation Modeling (SEM) and AMOS software. Statistical analysis showed that service quality, customer satisfaction, and loyalty has a positive and significant relationship.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/eeb/full-8039

Published

2014-05-02

How To Cite

DEWI, Ratih Kusuma; KERTI YASA, Ni Nyoman; SUKAATMADJA, I Putu Gde. PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH PT BPR HOKI DI KABUPATEN TABANAN.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], may 2014. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/8039. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.03.NO.05 TAHUN 2014

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License