PENGARUH BRAND IMAGE, PERCEIVED VALUE DAN TRUST TERHADAP NIAT BELI ULANG SALDO E-WALLET GOPAY
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Authors:
I Gede Agus Sastrawan, Tjok Gede Raka Sukawati
Abstract:
“Repurchase appear from the intention of repurchase, repurchase intention is an action taken by the consumer after the purchase process. Components that affect repurchase intentions include brand image, perceived value and trust. This research aims to find out how these components affect GoPay e-wallet users in Denpasar. The sample size used in this study amounted to 140 respondents GoPay e-wallet users in Denpasar City using purposive sampling method on the sampling. Google forms are used to help distribute questionnaires to respondents. This study uses multiple linear analysis techniques as data analysis techniques. This study obtained the results that (1) brand image has a positive and significant effect on the repurchase intentions (2) perceived value has a significant positive effect on the repurchase intention (3) trust has a significant positive effect on the repurchase intention. Based on this research, it is concluded that good brand image, perceived value, and trust greatly influence the repurchase intention of balances on GoPay e-wallet users in Denpasar City.”
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PDF:
https://jurnal.harianregional.com/eeb/full-71697
Published
2021-06-12
How To Cite
SASTRAWAN, I Gede Agus; SUKAWATI, Tjok Gede Raka. PENGARUH BRAND IMAGE, PERCEIVED VALUE DAN TRUST TERHADAP NIAT BELI ULANG SALDO E-WALLET GOPAY.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 525-536, june 2021. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/71697. Date accessed: 08 Jul. 2024. doi:https://doi.org/10.24843/EEB.2021.v10.i06.p03.
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Issue
VOLUME.10.NO.06.TAHUN.2021
Section
Articles
Copyright
This work is licensed under a Creative Commons Attribution 4.0 International License
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