Authors:

Anggry Tri Hernizar, Asep Muhamad Ramdan, Faizal Mulia

Abstract:

“This study aims to study the effect of green products and green brand awareness on green purchase intentions. The variables used in this study are green product (x1) and green brand awareness (x2) as the independent variable and green purchase intention (y) as the dependent variable. This research uses quantitative methods using associative methods. Using questionnaires distributed to 150 respondents. The data analysis technique used is multiple linear regression analysis. The results obtained show a significant significance between green products and green brand awareness of green purchase intentions based on the results of simultaneous and partial hypothesis testing.”

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PDF:

https://jurnal.harianregional.com/eeb/full-57741

Published

2020-03-29

How To Cite

HERNIZAR, Anggry Tri; RAMDAN, Asep Muhamad; MULIA, Faizal. PENGARUH GREEN PRODUCT DAN GREEN BRAND AWARENESS TERHADAP GREEN PURCHASE INTENTION.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 263-274, mar. 2020. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/57741. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EEB.2020.v09.i03.p03.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.09.NO.03.TAHUN 2020

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License