Authors:

I Putu Widya Artana, I Gusti Bagus Satria Wisesa, I Komang Setiawan, Ni Luh Putu Mita Pramestya Utami, Ni Nyoman Kerti Yasa, Made Jatra

Abstract:

“This study aims to explain the effect of Store Atmosphere, product display, and Price Discount on Impulse Buying. The sample used was 90 respondents using purposive sampling technique that resided in Denpasar City, and had carried out Impulse Buying. Data were analyzed using regression analysis. The results of this study indicate that Store Atmosphere has a positive and significant effect on Impulse Buying; product display has a significant positive effect on Impulse Buying; and Price Discount has a significant positive effect on Impulse Buying. The implications of this research suggest that Indomaret always develop store atmoshere and product displays to be better, and still provide a Price Discount policy.”

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PDF:

https://jurnal.harianregional.com/eeb/full-48997

Published

2019-05-04

How To Cite

ARTANA, I Putu Widya et al. PENGARUH STORE ATMOSPHERE, DISPLAY PRODUCT, DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING (Studi kasus pada Indomaret di kota Denpasar).E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 369-394, may 2019. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/48997. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EEB.2019.v08.i04.p03.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.08.NO.04.TAHUN 2019

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License