Authors:

Muhamad Alvi Irpansyah, Asep M. Ramdan, R. Deni Muhammad Danial

Abstract:

“The study aims to determine about the effect of selebgram power and visibility to purchase intention on local fashion product in instagram, as well as to see how much the influence of selebgram power and visibility to purchase intention partially or simultaneously. The method use in this research is descriptive verificative and quantitative approaches with multiple linear regression as a data analysis technique. Research result obtained show that power, visibility and purchase intentions in the good category. The magnitude of the effect of selebgram power and visibility on purchases intention on instagram by Rachel Vennya after testing simultaneously and partially have a positif and significant influence. It’s amounted to 48,2%, while the remaining 51,8% are influenced by other variables not examined in this research.”

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PDF:

https://jurnal.harianregional.com/eeb/full-46766

Published

2019-03-17

How To Cite

IRPANSYAH, Muhamad Alvi; RAMDAN, Asep M.; DANIAL, R. Deni Muhammad. Dampak Dari Kekuatan Dan Popularitas Selebgram Terhadap Minat Beli Pada Produk Mode Lokal Di Instagram.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 221-234, mar. 2019. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/46766. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EEB.2019.v08.i03.p01.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.08.NO.03.TAHUN 2019

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License