Authors:

Claudia Lorenzia Core, Ni Wayan Sri Suprapti

Abstract:

“This study aims to examine the factors that influence the intention of Denpasar city consumers to repurchase the iPhone brand smartphone products, namely consumer inertia, luxury value, product attributes, customer satisfaction and social aspects. The study also tested the effect of customer satisfaction mediation on the relationship between product attributes and re-purchase intentions, as well as the role of moderator of social aspects of the relationship between consumer inertia and repurchase intentions. Respondents who participated in this study as many as 154 people who meet the sample criteria that are domiciled in Denpasar city, have graduated high school and are using smartphone brand iPhone. The results showed that consumer inertia has no effect on repurchase intention. It was further discovered that product attributes were a key driver of customer satisfaction and repurchase intentions. Customer satisfaction is also found to mediate the relationship between product attributes and repurchase intentions. In addition to product attributes, the luxury value found to be able to encourage repurchase intention as well as social aspects strengthens the relationship between consumer inertia and repurchase intentions.”

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PDF:

https://jurnal.harianregional.com/eeb/full-37255

Published

2018-06-22

How To Cite

CORE, Claudia Lorenzia; SUPRAPTI, Ni Wayan Sri. NIAT KONSUMEN MEMBELI ULANG PRODUK MEWAH SMARTPHONE.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 1565-1588, june 2018. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/37255. Date accessed: 28 Aug. 2025. doi:https://doi.org/10.24843/EEB.2018.v07.i06.p03.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.07.NO.06.TAHUN 2018

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License