Authors:

ni wayan chintia pinaria, I Putu Gde Sukaatmadja, Putu Yudi Setiawan

Abstract:

“The objective of the research is to know the role of trust in mediating the effect of product quality and value on the repurchase intention of buying green products (study on Starbucks coffee). Consumers who have purchased Starbucks coffee are the study population. The technique of determining the sample was done by using purposive sampling method with 130 respondents. Questionnaire as research instrument and analysis technique used is Partial Least Square with Sobel Test. Based on the result of research, green perceived quality and green perceived value have positive and significant effect on trust and repurchase intention. Furthermore, it was found an important role of trust that not only directly affects repurchase intention but also significantly mediates the effect of green perceived quality and green perceived value ??on repurchase intentions.”

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PDF:

https://jurnal.harianregional.com/eeb/full-31905

Published

2018-02-21

How To Cite

PINARIA, ni wayan chintia; SUKAATMADJA, I Putu Gde; YUDI SETIAWAN, Putu. PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK DAN NILAI TERHADAP NIAT BELI ULANG PRODUK HIJAU (STUDI PADA PRODUK KOPI MEREK STARBUCKS).E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], p. 449-476, feb. 2018. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/31905. Date accessed: 02 Jun. 2025. doi:https://doi.org/10.24843/EEB.2018.v07.i02.p06.

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ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.07.NO.02.TAHUN 2018

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License