Authors:

Made Dhena Yunita Sari, I Putu Gde Sukaatmadja, Ni Nyoman Kerti Yasa

Abstract:

“Increasingly rapid development of the internet has made major contributions to its user especially in online transaction. Although online transaction has a high risk, yet its also increase. The enhancement of user online transaction related to trust and knowledge user. This research was aimed to identify the role of trust in mediating knowledge toward online shop user participation in Denpasar city. The populations in this research were all internet user’s ever online transaction in Denpasar. The method of sample determination is purposive sampling, the total numbers of sample were 185 people. The research hypothesis test used Structural Equation Modeling (SEM) and Sobel Test. The results were knowledge has directly positif effect and significant to trust of online transaction user; knowledge has directly positif effect and significant to participation; trust has directly positif effect and significant to participation ; trust has significant partial mediating knowledge effect to user online shop participation. In this research help business owner for increasing trust of online shop customers for example focus on safety and satisfaction of transaction and educate customers for online shop participation.”

Keywords

Keyword Not Available

Downloads:

Download data is not yet available.

References

References Not Available

PDF:

https://jurnal.harianregional.com/eeb/full-16131

Published

2016-06-01

How To Cite

YUNITA SARI, Made Dhena; SUKAATMADJA, I Putu Gde; YASA, Ni Nyoman Kerti. PERAN KEPERCAYAAN MEMEDIASI PENGETAHUAN DENGAN PARTISIPASI PENGGUNA TOKO ONLINE DI KOTA DENPASAR.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], june 2016. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/16131. Date accessed: 08 Jul. 2024.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME.05.NO.05.TAHUN 2016

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License