Authors:

Mahayanti Fitriandari, I Putu Gde Sukaatmadja, I Gusti Ayu Ketut Giantari

Abstract:

“The purpose of this research is to analyze : external factors in order to identify opportunities and threats of Gramedia Duta Plaza Bookstore; internal factors in order to identify strengths and weaknesses of Gramedia Duta Plaza Bookstore; business position of Gramedia Duta Plaza Bookstore, and; the most relevant strategies used in business for Gramedia Duta Plaza Bookstore in the future. To answer the aims of this study, a research was conducted with nine people on the key management as main respondents, and seven external respondents for confirmation. SWOT analysis method is used to find external factors and internal factors of the company. The analytical technique used was IE Matrix. The results showed that an adequate strategy to be implemented by the company in the future is a strategy to grow and develop (growth and build). The implication of the research object in the future is to bring the attention of management to focusing on the strategies facing “discount war” made vigorously by competitors, maximizing the company’s strategic location to optimize the limited space, creating an independent creative promotion to answer the centralized promotion system, and evaluating the procurement system by supplying best seller products, and products required by consumers.”

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PDF:

https://jurnal.harianregional.com/eeb/full-11810

Published

2015-06-05

How To Cite

FITRIANDARI, Mahayanti; SUKAATMADJA, I Putu Gde; GIANTARI, I Gusti Ayu Ketut. ANALISIS STRATEGI BISNIS PADA TOKO BUKU GRAMEDIA DUTA PLAZA DI KOTA DENPASAR.E-Jurnal Ekonomi dan Bisnis Universitas Udayana, [S.l.], june 2015. ISSN 2337-3067. Available at: https://ojs.unud.ac.id/index.php/EEB/article/view/11810. Date accessed: 28 Aug. 2025.

Citation Format

ABNT, APA, BibTeX, CBE, EndNote - EndNote format (Macintosh & Windows), MLA, ProCite - RIS format (Macintosh & Windows), RefWorks, Reference Manager - RIS format (Windows only), Turabian

Issue

VOLUME 04.NO.03.TAHUN 2015

Section

Articles

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License