Authors:

I Wayan Subrata

Abstract:

“Performing arts barong in Banjar Denjalan - Batur Batubulan Gianyar is one tourist attraction that deliberately conceived , produced , and distributed to the travel agency for domestic consumption and foreign tourists . The ideology behind the commodification of performing arts barong able to make it existed until now to meet the needs of tourism in Bali . This paper mengangakat problem of ideology whether contained in the commodification of performing arts in Banjar Denjalan barong - Batur Batubulan Gianyar Bali that can be accepted by the community and be a tourist attraction . Research using observation , interviews , and documentation . In summary this study was described as follows . Ideology balih - balihan ( art entertainment commercial nature ) that underlies the commodification of performance art barong by making a duplicate original as the original but not profane staged regularly every day at two venues , the stage and the stage Pura Pura Pererepan Puseh . The original performing arts barong ( sacred ) staged in terms of religious ceremonies in temples called bebali art . Behind it all has the objective to obtain pecuniary advantage . Income of performing arts barong for subsistence for the owners of the performing arts barong and local communities and stakeholders .”

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PDF:

https://jurnal.harianregional.com/ecs/full-9732

Published

2021-11-09

How To Cite

SUBRATA, I Wayan. IDEOLOGY OF COMMODIFICATION OF BARONG PERFORMING ART AT BANJAR DENJALAN-BATUR, BATUBULAN, GIANYAR.E-Journal of Cultural Studies, [S.l.], aug. 2014. ISSN 2338-2449. Available at: https://jurnal.harianregional.com/ecs/id-9732. Date accessed: 28 Aug. 2025.

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Issue

Volume 7, Number 3, Agustus 2014

Section

Articles

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